Automotive Industry: You drive car & warning light flashes from one second to next. Most don’t immediately know it’s serious or harmless. Instead of reading the manual diligently, it is more practical to use an application on the smartphone that explains the error message to us directly. This is made possible by AR. Softeq shows you how AR is used in the automotive industry.
Augmented Reality is already used in many industries. The automotive industry is one of the most progressive sectors and can therefore combine more and more steps in the value chain with augmented Reality.
Areas in which augmented Reality can be used in the automotive industry include marketing, sales, education, human resources and customer service.
Automotive Industry: Arouse Emotions Through Augmented Reality
We start in marketing: Customers are more likely to buy when the product arouses emotions. This works, for example, by displaying the desired car as a 3D model or offering a virtual test drive.
Augmented Reality also offers advantages in sales. Dealers no longer have to show different variants of the vehicles in the warehouse physically but can present them with the help of AR. This simplifies the distribution of individual products and, at the same time, lowers storage costs.
Even after buying a vehicle, augmented Reality helps to improve customer satisfaction in the long term. Here, for example, new options in maintenance and repair can help. When the next oil change is due, customers no longer have to go to the workshop. An app shows how you can easily change the oil yourself.
And AR is also used for repairs in the workshop itself. The mechanic uses the camera with the corresponding app and points it at the defective motor. The app then shows all faulty parts and provides the appropriate part numbers and installation instructions simultaneously.
In the future, vehicles with smart cockpits will be used. The drivers register via an app. They then see the situational and personal information in real-time, virtually integrated directly into the field of vision in the windshield.
Drivers can still concentrate on the road and still see traffic reports, faster routes or the fuel gauge simultaneously. At the same time, the smart cockpit can point out possible dangers before the drivers themselves notice anything.
What Opportunities Does Augmented Reality Offer The Automotive Industry?
Augmented Reality is always evolving. For the automotive industry, the global augmented reality market is expected to grow by 30 per cent annually from 2020 to 2026. That amounts to a volume of 10 billion US dollars in 2026.
In short: the automotive industry has already integrated many of the innovations that have been developed into its internal processes. The software company Softeq will explain to you in detail what opportunities this will open up. At the same time, Softeq is the right contact when implementing AR functions in automotive solutions. Augmented Reality is already used in many industries. The automotive industry is one of the most progressive sectors and can therefore combine more and more steps in the value chain with augmented Reality.